Do you have a business in which you need to followup with leads on a regular basis? Neglecting to follow up with prospects is one of the most damaging problems in businesses that need a constant stream of new clients.

One way to take care of this is to automate it with an email autoresponder like aweber. This can be very effective if done right. The problem with emails is that a lot of times they are flagged as spam and never make it to your client. If they do make it through, they are easily missed among all of the other emails they receive or are ignored.

You can make this more effective by adding a card campaign to your existing email campaign. When your prospect receives a physical card in the mail they are more likely to notice it and take a look. And even if they don’t do anything with the card right away, people don’t usually throw cards away, so it will catch their attention again later on.

Enter your first name and email address to the right and I will immediately email you a link to a great online card service that allows you to set all of this up for your business.  You can try it out for free.

Michelle Woodworth
Helping you be successful with real cards.

Are you a business owner or marketing specialist looking for an easy way to build a relationship marketing campaign?

One great way to do a relationship marketing campaign is to use cards because your customers are more likely to keep a card than a lot of other types of mail. Sending out individual cards by hand gets very tedious if you have a large database, so there has to be an easy way.  Fortunately, there is.

Let me give you a good example. We found a great online service that allows us to send cards very inexpensively and schedule them in advance.  This is perfect for a relationship marketing campaign. We recommended it to a massage therapist friend who had 200 contacts in Outlook that he wanted to send cards to. He is also not at all technical, so this had to be easy. We were able to step him through exporting his contacts to an Excel spreadsheet and upload it to the card service. Once he mapped the fields in the spreadsheet to the fields in the online card services contact manager, all of his contacts were successfully imported.

Next he was able to select a card to send to his contacts and customize the text inside the card. The service even provided tags so that each card could address the recipient by their first name so that he didn’t have to create a new card for each person.

Once his card was created and his contacts had been uploaded, he went into his contact manager and selected the contacts that he wanted to send the card to. Very easy. The next step was to select a gift if he wanted to send one.  He skipped that and chose to just send the card and he was done. Less than a week later his contacts were receiving the card that he sent.

There were a few other options that he didn’t choose.  If he had wanted to, he could have picked a particular date to send the card out.  He could have also created more than one card for each person to received and set the number of days between sending each card.  Something like this is great for customers who just ordered something from you.  The first card can go out immediately to thank them for their order and the second card could be set up to go 1 week later after they received the order.

If you would like to know more about this service then enter your name and email address in the form to the right and I will immediately send you the link to the site. You will even be able to send a couple cards on me so that you can try it out.

Michelle Woodworth
Your Relationship Marketing Consultant

Do you use a vision board? Or do you not use one because you want something more portable?

Visualization is an important part of using the Law of Attraction to create the life you want to live. If you’ve studied people like Bob Proctor then you know that you want to have something that you can take with you to aid in your visualization practice throughout the day. A vision board is just too big for that.

I recently heard a great solution for this problem.  Create a vision card. You can make one from an ordinary greeting card.  First, put a picture of what you want on the outside of the card.  Then on the inside describe what it is that you are attracting.  Try to get all of the senses involved and be sure to include why you want it and how having it makes you feel.

Let’s say that you want to attract a new car.  First, go down to the dealership and take a picture of yourself sitting in the car.  That picture should go on the front of your card.  On the inside you describe how the seat and steering wheel feel, the colors that you see, the new car smell, and the sound of the engine as you give it gas.  Also, describe why you want the car and how good it feels to drive the car and be seen driving the car.

Now you have a card that you can take with you to use for your visualization practice while at work or stuck in traffic in your old car.

They person who told me about this has an online greeting card company that is great for making these customized cards.  You can add your own pictures to the front and inside of the card, create your own text, and even use your own handwriting if you submit a font sheet.  Enter your first name and email address in the form to the right and I’ll send you a link to try some of these features for free.

Michelle Woodworth
I’m visualizing you trying a free card.